AMP or PWA – Making the right choice for your Magento Store

Recently introduced technologies like Progressive Web Applications (PWA) and Accelerated Mobile Pages (AMP) carve out the perfect middle ground for giving users the features and swiftness without actually needing mobile application development services. But how are the two of them different and what do your business requirements support more? Let’s find out!

Progressive Web Applications

Progressive Web App (PWA) is used to represent a new software development methodology. Unlike old applications, progressive web apps are a modified version of the regular website and mobile web. This application attempts to combine features of most modern browsers with the benefits of mobile experience. 

The user interface of these web-based applications follows the suit of standard mobile application development practices when it comes to interactions and navigations. The USP of this technology is that the user doesn’t need to install this module, despite serving the experience of an app. Furthermore, there are provisions with which the user can place an icon for the website’s PWA onto their mobile phone home screen, without having to actually download the app. When opened, this “app” will be accessed via the browser itself.

Accelerated Mobile Page

Accelerated Mobile Pages are a technology developed by Google with an aim to let developers create pages that are loaded almost instantly, as compared to regular HTML coded pages. The primary aim behind the development of this technology is to reduce the loading time of the website by removing unnecessary clutter on a website while conveying the most important information. If used appropriately, this technology can hand your company a significant competitive advantage.

Owing to their ability to convey only the essential information, AMPs should be a great way to go forward for websites that deal with content. At the same time, their USP makes them very difficult to use for eCommerce websites, as they require users to engage with the website.

Comparing PWAs and AMP Ideal Use Cases

Although both PWAs and AMPs aim to provide lightning-quick services to end-users, they have several functional differences. AMPs aim to be able to load sites quickly on mobile, PWAs aim to offer customers an app-like experience without having them actually download one, making them suitable for different objectives. Although both of them are great technologies, they lack some key features and thus have a long way to go before effectively substituting mobile application development services.

For companies exclusively dealing with delivering content, and thrive on readership, Accelerated Mobile Pages are a wise route to it as they serve the end-users almost instantly. Additionally, Google search results are also more prone to return AMP powered web pages, leading to higher traffic on the web.

On the other hand, PWAs are essential for eCommerce websites that can reach out to their customers by delivering them experience exactly that of a mobile application. Further, as technology progresses, PWAs are also expected to integrate hardware functionalities like NFC, Bluetooth, leading to even more utility for businesses.

Which should I choose?

If you are an “HTTPS” website owner, then you need the support of both the technologies to serve your visitors better. With AMP, users get access to the content quickly while PWA improves user experience and keeps them engaged. Both the new facilities are essential to modern-day websites. The use of both AMP and PWA go hand in hand. With these tools, you can significantly improve the speed of your website and reduce the loading time. The reduction in loading time is the reduction in waiting time for your customer and hence proves highly beneficial to your business. By facilitating this speed on both laptops as well as mobile phones, it enables higher leads and conversion rates for your website. They also ensure the safety of mobile searches and the confidentiality of the users.

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