Magento is very SEO-friendly, as you’ll find many experts claim. However, there is always something to be done and improved when it comes to SEO. Here are some very useful tips to help you make the most out of your Magento product pages.
Use appropriate keywords
Although Magento performs well with SEO in general, its default sample content (title & description, for instance), isn’t an SEO standard. One of the first fixes that you should apply when you integrate Magento, SEO-wise, is edit the default sample content. To do this, navigate to Content, followed by Design, and finally, Configuration. You’ll see the Design Configuration table, where you’ll be able to edit pretty much any aspect of your online store. Make sure to include appropriate keywords where needed.
Keep the meta description and the title keyword-rich
Keep in mind that the meta description and the title should be rich with keywords and always unique. When it comes to the title, you should aim to put the keywords as close to the beginning as possible, without it sounding strange or unnatural. Of course, that’s not always possible.
When it comes to the meta description, you should always aim to mix the main keyword in, regardless of its length. Naturally, you should try to execute it without it sounding weird and obvious. In eCommerce, “the” and “and” shouldn’t appear in your title. Do the same for the category title/description.
Steer clear of duplicate content
Duplicate content is never good for SEO. There is nothing worse than having multiple URLs leading to similar or identical content. This, unfortunately, would be quite a beast to tame, if you went out to manually report all duplicate content.
Instead, the best way to go is to explicitly tell Google which one URL is canonical – also referred to as authoritative. Fail to do this, and Google will treat the duplicate content as equal, which doesn’t leave you with a whole lot of control over your SEO optimization.
Magento offers Canonical Tags, a tool that is essential for tagging the authoritative URLs. To enable this option, go to Store, navigate to Configuration, then Catalog, and finally Search Engine Optimization. Set the Use Canonical Link Meta Tag for Categories option to Yes. To finish, set the Use Canonical Link Meta Tag for Products to Yes, as well.
Optimize product images
Don’t forget that the product images on your store page should also be optimized. It all starts with naming your image files properly before uploading them. This means that your files should never read “IMG00666”, but “orange-electric-guitar”, instead (for example). File name should always be related to the picture. The reason behind this is that the file’s name will become part of that particular image’s URL.
If there is a logical connection between the image’s file name and the image itself, this will make it easier for the search engine to understand. Another good reason why you should name your images properly is because the search engine won’t always be able to see what’s in the picture. This is where the words kick in – they will allow the search engine to understand the photo.
Conduct keyword research
This may sound like an absolute no-brainer, but knowing which keywords to target is essential for proper SEO. Targeting only the short-tail keywords is obvious, but far from enough. You will need a lot of market research here. Use SEO researching tools and think wider – and longer – than short-tail.
Optimize the CTAs
A Call to Action (CTA) is an invaluable asset to anyone doing search engine optimization. CTAs are used to give the potential customer that one final nudge. It is your last call for them to purchase your item or service. Make your CTAs appealing and avoid the classic “Sign Up” or “Buy Now” phrases.
It would be nice if you could just optimize your website once and leave it be, but SEO isn’t a one-off thing. Instead, it requires continuous work. You’ll need to constantly check on your eCommerce analytics to see how everything is performing. Split tests, Google Analytics, and competitor research are essential here.
Magento 2 is a great platform with many unique and exciting features and capabilities. Applying these SEO techniques will help improve your Magento 2 site optimization, expand your reach, and grow your business. If you are thinking about building a store on Magento 2, we can help you! Magento2Expert is a full-service eCommerce solutions provider and our team of Magento e-commerce experts can help you create a custom online store from the ground up. Contact us today for more information!